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Competitive

Win/Loss Analyzer

Analyze win/loss patterns to understand why you are winning and losing deals.

/win-loss-analysis

Time Saved

1-2 days → 15 min

Compared to doing it manually

Slash Command

/win-loss-analysis

Type this in Claude to run the skill

The Problem

Sales says you lose on price. But is that true, or just the objection prospects give?

What You Get

  • ✓Win analysis with reasons and quotes
  • ✓Loss analysis with severity
  • ✓Segment breakdown (size, industry)
  • ✓Competitor deep dive
  • ✓Prioritized recommendations

How to use this skill

  1. 1Download the skill file using the button on this page
  2. 2Add the file to your .claude/skills/ folder in your project
  3. 3Type /win-loss-analysis in Claude to run the skill

Best For

PMs working with sales teamsProduct marketing managersAnyone improving competitive positioning

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Create comprehensive competitor analysis using Gibson Biddle's DHM framework with strategic positioning insights.

Frequently Asked Questions

Win/loss analysis interviews customers who chose you (wins) or chose a competitor (losses) to understand why. It reveals what actually drives purchase decisions — often different from what sales or marketing assumes.

Use a neutral third party when possible. Ask about: decision criteria, alternatives considered, key moments, and what would change the decision. Focus on the process, not just the outcome.

10-15 interviews per quarter is a good baseline — split between wins and losses. You'll start seeing patterns after 5-6 interviews. Prioritize recent deals and strategic accounts.