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Strategy

Positioning Statement Generator

Creates positioning using April Dunford's Obviously Awesome framework

/positioning-statement-generator

Time Saved

3 hrs → 10 min

Compared to doing it manually

Slash Command

/positioning-statement-generator

Type this in Claude to run the skill

The Problem

Most positioning is vague ("we're the leading solution for...") or copied from competitors. Without clear positioning, marketing struggles, sales pitches vary, and the product feels generic.

What You Get

  • ✓Complete positioning statement
  • ✓Tagline options (3 variations)
  • ✓Elevator pitch (30 seconds)
  • ✓Competitive frame
  • ✓Supporting messaging elements
Want this automated?

This skill runs inside a workflow

Agent workflows chain multiple skills into one command.

Competitive Intel Pack

Agent workflow

5 competitors. 30 min. Complete intel.

5 skills automated
4 hrs → 30 min

How to use this skill

  1. 1Download the skill file using the button on this page
  2. 2Add the file to your .claude/skills/ folder in your project
  3. 3Type /positioning-statement-generator in Claude to run the skill

Best For

New product launchPivot or rebrandSales enablementHomepage rewrite

Related Skills

Strategic Roadmap Review

/strategic-roadmap-review

A facilitated thinking exercise: look back at what happened, then look forward to set strategic direction — before building the tactical roadmap.

Prioritization Engine

/prioritization-engine

Score and rank features using RICE, ICE, or weighted scoring with clear documentation.

North Star Finder

/north-star-finder

Identify and validate your product's North Star metric with supporting input metrics.

Go-to-Market Strategy

/go-to-market-strategy

Creates a complete GTM plan with channels, messaging, timeline, and success metrics

Frequently Asked Questions

A positioning statement defines how you want customers to perceive your product relative to alternatives. Format: "For [target], [product] is the [category] that [key benefit] because [reason to believe]."

Positioning is internal strategy — how you want to be perceived. Messaging is external execution — the actual words you use. Positioning informs messaging, but they're not the same.

Test with target customers: "Does this describe a product you'd want?" Check for uniqueness (could competitors say the same thing?) and believability (do you have proof points?).

View Workflow →